Tom Courts Case Study

Who are Tom Courts Burntisland Butchers?

Since the inception of Tom Courts Burntisland Butchers Tom has been dedicated to sourcing and producing the very highest quality meat. He comes from a strong heritage that has always been dedicated to the artisanal art of butchery. Previously working under his father before deciding to push his craftmanship and go it alone, Tom has gone from strength to strength and continues to grow his business year on year. He has become the life and sole of the area and is continually recognised for what he brings to the local area.

Goals: What were Tom Courts looking for?

Introduce a turkey supplier that ensures retention of their customers.
Increase their sales.
Work with a supplier who shares their ethos of constantly striving to improve.
Give their staff & customers a stress-free Christmas.
Supply the very best quality turkeys.

Why Copas Traditional Turkeys?

As Tom had been part of the industry for a number of years Copas Turkeys was already a recognised supplier, specialising in truly free range full maturity, dry aged and hand finished turkeys. Similarly to Tom, Copas Turkeys strive to be the very best at what they do, respecting the product they produce and ensuring a truly sustainable family business.
Copas Turkeys are proud to be a supplier to a number of highly respected Scottish Butchers and were delighted to work with Tom and engage in his vision for growth for the shop.

Achieving Tom Courts' goals

Retention of customers: Copas Traditional Turkeys have over a 95% retention rate with its Wholesale customers and over a 90% retention rate with its retail customers.
Increase sales: We have achieved a 110% increase in sales in just 5 years.

Constantly improving: The Copas Team engage in a Kaizen approach to business (a Japanese business philosophy of continuous improvement of working practices) and always want to offer more to their customers. This includes offering cooking videos, using more sustainable crops, reducing carbon footprint and striving to have a more ethical approach to business. Each year the Copas family believe in challenging the old and implementing new and improved ways of working. Their goal each year is produce a turkey that does not just leave their customers satisfied but ecstatic.
A Stress-Free Christmas: As a family business Copas know that time is precious, espcially at Christmas. So not only do they save the butchers time as they can trust it’s a superior and reliable product but it saves the customer time as the bird cooks quickly & comes with everything needed including cooking instructions, pop up timer, herbs and always a delicious flavour, making Christmas stress free for all.

Copas Turkeys have been proud to be recognised for their quality with not only numerous industry awards but a strong foodie and chef following including Tom Kerridge, Prue Leith, Matt Tebbutt, Rosie Birkett, Tony Turnbull and Xanthe Clay to name a few.